It received some publicity from a newsletter published by Genesis P-Orridge and offered early clients as much tattooing as they could stand in one sitting for 10 pounds sterling.

[4] He moved to Los Angeles, California, from 1991 to 1993, initially tattooing at the Gauntlet studio[5] in West Hollywood managed by his then-wife Elayne Binnie (now Elayne Angel owner of Rings of Desire and author of The Piercing Bible).

In Los Angeles, along with the association with The Gauntlet through his wife Elayne, he collaborated with the performance artist Ron Athey, an association which continued after his Los Angeles period, in various international venues, including London's Torture Garden.

Ron Athey: A Story of Deliverance (1998)[9] Binnie was a founding member of the power electronics trio Pure in the early 1980s, along with Mathew Bower.

[10] This was experimental music using guitars to create a confrontational wall of noise, rather than the synthesizers employed by Whitehouse.