[6] He has also worked extensively as a Rugby journalist and served as Media Manager for the Springboks (1997–2000),[7] the British & Irish Lions (2001),[8] and the Melbourne Rebels (2007).

In his early years Broun trained at the Australian Theatre for Young People in Sydney, Australia, acting in plays alongside Nicole Kidman.

[20] 10,000 beers,[21] a full-length play, opened at Darlinghurst Theatre, In September 2011, directed by Lee Lewis with Gus Murray, Matt Zeremes, Andrew William Steele and Anthony Taufa.

[22] 10,000 beers was nominated for Best Stage Play in the 2012 AWGIE Awards[23] In October 2013, he wrote and co-directed Oneness-Voice without form , the life of Swami Vivekananda, at the Playhouse of the Sydney Opera House[24] before touring to BMAC in Brisbane.

In 2014, Truth beauty and a picture of you, a musical written with Tim Freedman premiered at the Hayes Theatre Company in Sydney, Australia[25]'.

[28][29][30] In December 2016 he co-wrote Howzat with actor/producer Asad Raza Khan, the first full-length English play to be set in contemporary UAE, which was performed at The Junction in Dubai.

[35] In August 2022, Alex wrote and directed Blind City, a large scale modern adaptation of Inferno by Dante Alighieri with a cast of over 30 actors, at The Junction in Dubai.

In April 2024 his new play "torn"[38] enjoyed its world premiere at Theatre by QE2 in Dubai, directed by the author, presented by Zara Stars and performed by Osman Aboubakr, Nadine Basiony, Elie Choufani and Liz Pinilla.

Broun received funding from the Australian Film Commission to write a script based on the sinking of the SIEV X in October 2001 when 353 asylum seekers lost their lives.

He has also written and directed several community health videos for Dr Smita Shah: Running Short[40] for the Triple A Asthma Awareness programme and Ryan's Goal[41] for SALSA – Students as Life Style Activists initiative.

[50] Alex has helped to develop several other writers' careers including Jane Miller, Fiona Clarke, Lisa Eismen, Miles Blackford, Mark Andrew, Sharni Page, Greg Gould, Julia Britton and many others.