[3] Omes acquired professional contacts within the city's music and DJ culture while working at D'VOX and the nightclubs.
In a 2013 interview with Miami New Times, Faibisch recalled, "I was doing an event and had to place some ads...That's when I met Alex Omes, who had the vision.
[3] Artists performing at the first Ultra's main stage included Paul van Dyk, DJ Baby Anne and Josh Wink.
[3] The 1999 Ultra festival proved popular, with 10,000 concertgoers in attendance, though Omes and Faibisch still saw a financial loss of between $10,000 and $20,000 on the project during its first year.
The event has featured some of the world's top electronic and dance DJs and artists, including Avicii, DJ Eddie G Miami, Deadmau5, Tiësto, Paul van Dyk, and Madonna.
[2] In 2011 and 2012, Go Big Productions held concerts featuring Swedish House Mafia on the same weekends as the Ultra Music Festival.
[1][2] Go Big also planned a new two-day, multistage concert, called the UR1 music festival, which was scheduled to be held in downtown Miami in 2012, coinciding with Art Basel.
[2] However, UR1, which would have featured Kanye West and Lou Reed as headliners, was cancelled due to lower than expected ticket sales.