Bard began his musical career in 1982 with the single Life in a Goldfish Bowl released under the name Baard,[2] a synth-punk fusion project he had formed together with two female striptease dancers.

[5] Army of Lovers had several pan-European hits, the biggest being Crucified and Obsession, while their presence in the US and the UK was limited to repeated club chart successes.

They released five studio albums, made over twenty music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996.

In 2005, Bard launched a new music project called BWO (short for Bodies Without Organs), together with Marina Schiptjenko and new vocalist Martin Rolinski.

In April 2010, Bard announced that he was working with co-producer Henrik Wikström on a new project called Gravitonas, signed to Universal Music worldwide.

[6] The project, described as electro-rock, and fronted by Bard himself and vocalist Andreas Öhrn, released a first digital EP in May 2010 and had its first charts hits in Sweden and Russia in the autumn of 2010.

In August 2011, Bard joined the jury of the Swedish version of the Idol TV show, sharing the stage with Celine Dion's record producer Anders Bagge, quickly being referred to as The Scandinavian Simon Cowell due to his famously and characteristically harsh and straightforward commenting of the contestants.

Army of Lovers reunited in 2013, releasing a new compilation album titled Big Battle of Egos featuring four brand new tracks including lead single and video Signed on My Tattoo, a duet with Gravitonas.

The band cited political reasons, including their outspoken opposition to increased homophobia and antisemitism in Europe, for the reunification, after which they headlined both the Pride festivities of 2013 in Copenhagen and Belgrade and several major TV shows in Sweden, Poland, Russia and Ukraine.

These latter two works were released in English in 2012, completing The Futurica Trilogy, in which the authors present their philosophical vision for a global and increasingly virtual society, as a consequence of the Internet revolution.

It was followed by a fifth book called Digital Libido – Sex, Power and Violence in The Network Society, a Freudian and Nietzschean critique of the infantilization and existential crisis of contemporary society, in 2018 when Bard and Söderqvist also announced a larger plan where the Syntheism and Digital Libido books merely form the first and second installments of a planned second trilogy from the authors on the metaphysics of the internet age, tentatively titled Grand Narrative Trilogy.

The conversion could also be understood when Bard and Söderqvist place Zoroastrianism next to Taoism and Buddhism in their work in what they refer to as The Silk Route Triad, as the historical peak of religious thought and practice.