The Alexander Patent Racket Company was an Australian sports equipment manufacturer based in Launceston, Tasmania, which operated between 1925 and 1961.

[6] Prior to the company's establishment, racquets made by Alexander were sold exclusively in Hopwood's Launceston store Hopwood & Co.[4][7] Because early experiments found that no locally grown timber was suitable for the manufacture of tennis racquets, the company was forced to import ash from England.

[4] During World War II, the Alexander Patent Racket Company took up various defence manufacturing contracts, producing goods such as ammunition boxes, crates, drums and latrine poles.

[4] By the late 1950s, increasing automation and advancements in manufacturing technology meant that the Alexander Patent Racket Company was no longer able to compete against larger sporting goods suppliers.

[4][13] Teams composed of workers from the Alexander factory competed in local cricket and Australian football leagues.

[16] Following the liquidation of the Alexander Patent Racket Company, unsuccessful talks were held with Dunlop Rubber to purchase the factory in 1962.

[18] From 1933 to 1941, a Jim Willard range of racquets was produced, endorsed by the two time Australian Open mixed doubles champion.

[25][26] Several Australian test cricketers acted as sales agents for the company, including Stan McCabe and Vic Richardson, who both played with Alexander bats.

[29] Rushforth, who played 24 first-class cricket matches for Tasmania, was employed as general manager of the Alexander Patent Racket Company from 1950 to 1959.