Alexandre Herchcovitch

Alexandre Herchcovitch (Portuguese pronunciation: [aleˌʃɐ̃dɾi ʁeʁʃkoˈvitʃ], born 21 July 1971) is a Brazilian fashion designer.

[2] He had his first contact with fashion through his mother, Regina, at the age of 10, when she gave him basic lessons of modelling and sewing at Herchcovitch's request.

In his teens, Herchcovitch went to the alternative clubs of São Paulo nightlife, but at the same time he studied at an Orthodox Jewish school, a conflict that had a strong influence over his work afterwards.

[3][4] Selected products of his are sold in the United States, Canada, England, France, Spain and Australia.

The 1,076 sq ft (100.0 m2) store, which sits in the hip Daikanyama district, carries his men's, women's and denim collections and is operated in partnership with Japanese fashion distributor and retailer H.P.