Making his debut as "Michel 'Justice' Dubois" in 1970, he wrestled for Montreal promoter Bob Langevin during the early part of his career and, after spending six months in the Kansas City-area, he returned to Canada becoming a major villain or "heel" in Quebec and the Maritimes region.

[3] Between 1970 and 1974, he faced many of the top stars in the region including Johnny Rougeau, Abdullah the Butcher, The Sheik, and Mad Dog Vachon as well as his former trainer Edouard Carpentier eventually winning the Montreal International Championship before leaving for the United States once again.

[7] Although losing the title to Dean Ho on July 16, he later faced masked wrestler Texas Red as well as wrestling against Pepper Gomez in a "taped fist" match on November 13, 1977.

During his stay in Japan, he became extremely successful wrestling IWA World Heavyweight Champion Rusher Kimura in a steel cage match on July 26, 1978.

[4] Returning from Japan, he made a last appearance in the Mid-South region in a handicap match with Tank Patton, substituting for Blackjack Lanza, against Dick the Bruiser in St. Louis on November 24, 1978.

After a short lived feud with Ivan Putski and Rocky Johnson,[19] he faced André the Giant, Ted Arcidi, Pedro Morales, Tony Garea, Dan Spivey, Blackjack Mulligan and substituted for Nikolai Volkoff in several tag team matches with The Iron Sheik during early 1986 including a match against WWF World Tag Team Champions Greg "The Hammer" Valentine & Brutus "The Barber" Beefcake on January 23 [20] before eventually leaving the WWF after declining a request to cancel his contract with the IWA.

He later pinned Leon "Bull Power" White during a 6-man tag team match with Boris Zhukov and Yuri Gordyenko against Greg Gagne and Earthquake Ferris at the supercard Blood On The Sand in October 1986,[21] although he soon left the promotion by the end of the year.

[23] The Cauliflower Alley Club's Facebook page posted the following about Lamarche on January 4, 2019: "Alexis Smirnoff is in hospice care in Marietta, Georgia, with kidney failure.