[1] On 1 March 2022, Mikhail Fridman and Pyotr Aven left the bank's board of directors[6] after coming under EU sanctions imposed in response to the 2022 Russian invasion of Ukraine.

[50] Since 1995, the bank has run the "Alfa-Chance"[51] student scholarship programme, which gives school graduates from various regions of Russia the opportunity to receive higher education at leading universities in the country.

The bank operates the Alfa Fellowship Program, which enables young specialists from the United States, Great Britain and Germany to undergo an internship in Russia.

Alfa-Bank and the Moscow Literary Fund run a scholarship support programme for writers, aimed at motivating authors to create new works of literature: prose, poetry, drama, translations, and books for children.

Alfa-Bank periodically sponsors or participates in the organisation of concerts by foreign stars in Russia, including Bono (2010), Elton John (1995, 2001, and 2007), Aerosmith (2007), Sting (1996, 2001, and 2006), Whitney Houston (2004), and Paul McCartney (2003 and 2004).

Headliners have included stars of the world electronic scene such as Paul Oakenfold, Avicii, Skrillex, Pompeya, Tesla Boy, and Infected Mushroom, among others.

[62] After an administrative case was initiated against Morgenshtern in April 2021 for drug propaganda, Alfa-Bank disavowed previous messages and called them an "advertising stunt".

They considered that statements made by Mitrokhin and Izvestia that "Aleksei Navalny is carrying out political orders from the Alfa Group" did not correspond to reality and discredited their business reputation.

[70] In the United States, the Jones Day law firm represents numerous Russian entities, including Alfa-Bank and Alfa Group.

This prompted countries to impose severe economic sanctions on Russian individuals, companies, and banks in addition to those placed on Russia in response to the 2021-2022 Russo-Ukrainian crisis.