Alfredo Coto

His father, Joaquín Coto, was an immigrant from Galicia (Spain), and the owner of a small butcher shop in the Retiro section of the city.

Working alongside his father from age nine, and joining him in neighborhood deliveries, Coto became a wholesaler in 1963, buying rump roast and other cuts from a Kosher butcher who could not use them.

[2] Building on the customer base that the couple had cultivated through wholesale delivery, Coto owned 20 shops by 1976, and began supplying steakhouses.

[1] Operating 34 retail outlets by 1987, each averaging around 40 tons of beef and offal sales a month, he opened his first supermarket in Mar de Ajó (a seaside tourist destination).

The company opened five shopping malls from the late 1990s onwards (each anchored by a Coto hypermarket), as well as a wholesale distribution and production center in Monte Grande.