Alistair James Potts (born 7 July 1971) is a former British World Champion cox.

After going up to Trinity Hall, Cambridge, at the end of 1994, he was winning coxswain in the record-breaking CUWBC crew at the 1995 Women's Boat Race.

That year, he also won the Ladies' Challenge Plate at Henley Royal Regatta with CUBC (rowing as Goldie Boat Club).

Gold came in 2000 at Zagreb in the same boat class with Dunn, Smith and Toby Garbett and Steve Williams.

Potts' rowing career finished in 2000 coinciding with the completion of his doctoral thesis on "The Development of the Playhouse in Seventeenth-Century London".