[2] Known for entering the scene with an alluring perception heavily projected to his Jamaican audience and utilizing his stage name to represent the opposite principles of his personality correlating the dichotomy of positive and negative.

His early catalog propelled him to do consecutive shows around the Caribbean, North America, and Europe[9][10] In mid 2015 Alkaline pushed himself to the international market with his hit singles "On Fleek (Love Yuh Everything)" and "Ride on Me (Remix)" featuring Sean Kingston while consistently working on his debut album New Level Unlocked.

[14] He also had multiple hit singles that year with "Formula", "My Side of The Story", "Block and Delete", "After All", "12 PM (Living Good), "Spoil You", "Extra Lesson" and "Badness It Name".

[21] After his album tour, on March 25, 2017, Alkaline decided to prove the critics wrong by creating his own show called New Rules Festival which he brought to his home country.

[22] It quickly became one of the most anticipated shows of the year with artists like Mavado, Shaggy, I-Octane, Tarrus Riley, Jahmiel and many more at Jamaica's national stadium car park.

[26] On August 10, 2018 Alkaline made an appearance on FOX 5 News New York promoting the 13th annual Caribbean concert as the headline act interviewed by morning host Rosanna Scotto.

[34] With the announcement of his sophomore album, he made an appearance on Audiomack making him the first Jamaican dancehall artist to be featured on the Fine Tuned series.

[41][42] On March 27, 2022, Alkaline headlined his third New Rules Festival at the Miramar Regional Amphitheater in Miami, Florida, with featuring acts like Mavado, Kranium and Wayne Wonder.

[43] On June 22, 2022, Alkaline had his music featured on Givenchy's Men’s Spring Summer 2023 RTW Show in Paris, France, which was directed by fashion designer Matthew M.

[52] The fifth staging of the New Rules Festival returned to New York in the city of Mount Vernon on September 3, 2023, with featured performing acts like Mavado, Charly Black, Skinny Fabulous and 450.

[54][55] In March 2020 During the COVID-19 pandemic, Alkaline and New Era Productions team donated cleaning agents and disinfectant to the Maxfield Park Children's Home in Kingston, Jamaica.

[58] When Alkaline first appeared on the Jamaican dancehall scene in 2013 he became known for his distinctive look and style, with the bleached skin and blond dreadlocks but the most controversial was his alleged tattooed eyes, which prompted others to follow suit.

He soon revealed that the significance of 2016 lay in the fact that he was giving himself until that year to have his music speak for itself, and no longer require publicity stunts for any form of media coverage.