All About Luv is the sixth and the first English-language studio album by the South Korean boy group Monsta X which features guest appearances from French Montana, Pitbull, and will.i.am.

Monsta X performed at various locations in and around Los Angeles on the day of the album's release, also holding meet-and-greet and Q&A sessions at Tower Records and The Roxy.

Several events on the east coast of the United States were held on February 19 and 20—a release party at the Paramount in Huntington, New York and appearance at the Live Nation store in Manhattan, also a performance at the Chelsea Music Hall.

[1] Jason Lipshutz of Billboard also described it as "an effective and often charming throwback to the harmonizing and hook construction of a bygone era", and as "a time machine worth returning to in recent months".

[9] Reviewing the album for Variety, Jae-ha Kim wrote that while it was released on Valentine's Day, "its most powerful tracks deal with breakups and deceits" and that the album is "[f]ull of throbbing beats [and] inquisitive lyrics", adding that it's "a sleek production that seamlessly blends soulful pop with elements of hip-hop and EDM".