The album is significantly heavier in sound than either of the band's previous two records, 2008'sTake It to the Limit and 2005's Extreme Behavior.

The band had originally selected Howard Benson to produce the album, but Churko was later hired for the role.

According to a writer from The Vindicator, the songs ranged from "the rocking title track, the album's lead single, as well as the popish 'Hey Ho' and the ballad 'What Ya Gonna Do'".

[1] The first single, the title track of the album, was released on September 14, 2010[9] and made available for digital download on October 5.

[8] The band released music videos for two songs, "All American Nightmare" and "What Ya Gonna Do".

[13] Jesse Lee Denning is a tattoo/fashion model and is dating former From Autumn to Ashes guitarist and songwriter Brian Deneeve.