The popularity of the song in the film led to a re-release in 1994 where it reached number 38 in the U.S. Top 40 Mainstream charts.

Director Meiert Avis shot the promotional video in the town of Ostia, outside Rome on 18 April 1989.

[5] Written by Barry Devlin, the video takes an unusual cinematic approach to the song, with U2 band members making only brief cameo appearances.

[7] The video pays homage to Fellini, who was shooting his last movie, La voce della luna, only a few miles away from the U2 set, and also to Tod Browning's 1932 film Freaks.

[8] "All I Want Is You" was played at almost every date of 1989's Lovetown Tour, occasionally segueing into "Bad", with which it shares considerable musical similarity [citation needed].

On the Zoo TV Tour in 1992 and 1993, it was usually merely a snippet at the end of "Bad," but occasionally Bono would perform a solo abbreviated version.

The version played on 1997's PopMart Tour was much more complete, and subsequent live performances have been of the entire song.

At the 2 July 2011 show in Nashville, Bono invited a blind fan onstage to play "All I Want Is You" on guitar for his wife after normal set closer "Moment of Surrender".

[30] The song features guest vocals from Ronan Keating, frontman of fellow Irish boyband Boyzone.

The accompanying music video sees McFadden performing the track during a UK tour earlier this year[when?].