By the mid-1960s, the association had fallen apart, due to infighting between the member promotions, and female wrestling was relegated back to being a sideshow act in strip-tease theaters.

This time the Fabulous Moolah, the NWA Women's Champion, came across from the United States and traded her title with Yukiko Tomoe, to lend legitimacy to the promotion.

The next year, AJW acquired the WWWA World Tag Team Championship as well, when Jumbo Miyamoto and Aiko Kyo were made the first champions on June 30, 1971.

During the early 1970s, AJW's championship booking was dominated by the traditional trading between a Japanese face and a foreign (usually North American) heel.

After that, only three non-Japanese women ever won the belt, the Canadian Monster Ripper, on July 31, 1979, and March 15, 1980, the Mexican La Galactica, on May 7, 1983, and the American Amazing Kong, on June 4, 2004.

[2] During the 1980s, AJW continued to feature extraordinarily talented and popular female wrestlers, including Wrestling Observer Newsletter (WON) Hall of Famers, Bull Nakano, Jaguar Yokota, Devil Masami, Dump Matsumoto, and the Crush Gals (Chigusa Nagayo and Lioness Asuka).

The feud between the pop culture sensations, the Crush Gals, and the heel stable, Gokuaku Domei, led by Matsumoto, was possibly the most popular angle in all of Japanese wrestling during the 1980s, bringing very high ratings to AJW's weekly television program which caused the show be aired during prime-time.

Then, on August 17, 1986, Japan Women's Pro-Wrestling (JWP) was started, by former AJW stars Jackie Sato and Nancy Kumi, as well as boxer Rumi Kazama and others.

Kyoko Inoue, Etsuko Mita, Mima Shimoda, Chaparita Asari, Yoshiko Tamura and others left to form NEO Japan Ladies Pro-Wrestling.

Aja Kong, Mariko Yoshida, Reggie Bennett, Yumi Fukawa and Rie Tamada left to form Arsion.