Allan Bridge

Allan Bridge (February 14, 1945 – August 5, 1995) was an American conceptual artist best known for his creation in 1980 of the confessional phone system known as the Apology Line.

He went by the pseudonym Mr. Apology (a label which has since been adopted by an advice columnist) and used new technology of the time, an answering machine, to record confessions from anonymous callers.

Born in Falls Church, Virginia, Bridge attended the University of Chicago, where he earned a bachelor's degree in fine arts.

Eventually, Bridge tired of the visual image and began making interactive machines with moral implications.

[6] Apology, a new theatrical piece based on the life and work of Allan Bridge, is being developed by Greg Pierotti, co-writer of The Laramie Project.