The song was to be used by French broadcaster France Télévisions as The Summerhit of 2010 and also for promoting the 2010 FIFA World Cup, and the title of the song refers to the album Music of the World Cup: Allez!

Ole!, released in 1998 to coincide with the '98 World Cup, held in France.

[2][3] On 24 February Matador's song was announced,[1] and was released online on 10 May.

[4] As of June 2020, it has over 61 million views on YouTube, making it one of the most-viewed videos on the official Eurovision channel.

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