It is a subsidiary of Alliance Aviation Services that was listed on the Australian Securities Exchange in 2011 and now has approximately 920 full-time equivalent employees.

The first E190, named Brazilian Lad was received by the airline on 29 October 2020 at Brisbane Airport and was expected to enter service in February 2021.

The deal was subject to regulatory and shareholder approval[13] and in April 2023, the Australian Competition & Consumer Commission opposed the takeover, and it was subsequently abandoned by both companies.

[citation needed] As of August 2024[update], Alliance operates some routes under its own name but the majority of its services are fly-in fly-out.

[18] Alliance Airlines provides aircraft charters throughout Australia, New Zealand, the Pacific Islands and South East Asia.