The company was founded in 1998, as Alliance Brand Parts, and is a division of Daimler Truck North America LLC, a wholly owned subsidiary of the German company, Daimler Truck AG.

The name change to Alliance Truck Parts occurred in the first quarter of 2011, so that it would more effectively communicate the brand's focus and target market.

In the 2010 season of the NASCAR Nationwide Series, Alliance Truck Parts partnered with Penske Racing to sponsor the Alliance Truck Parts Dodge Charger driven by Sam Hornish Jr. in the season's final race at Homestead-Miami Speedway.

[2] Brad Keselowski will drive an Alliance Truck Parts Ford in the 2014 NASCAR Sprint Cup Series for eight races.

In May 2011, Alliance Truck Parts announced that it had signed a 3-year contract with Michigan International Speedway to acquire the naming rights for the Nationwide Series 250 race held there each June.