Its priorities were expanding the use of referendums, promoting non-career politicians, and cleaning up government and the processes surrounding the selection of the prime minister.

[4] They met twice at the Friends House in Euston Road, London and agreed a common set of principles under which to contend the election, intending to stand enough candidates to obtain a collective party political broadcast.

Steve Uncles and Elaine Cheeseman from the English Democrats, George Hargreaves from the Christian Party, Paul Judge from the Jury Team, Robin Page from the United Kingdom First Party, Therese Muchewicz from Veritas and Brian Buxton from the Popular Alliance discussed their plans for the 2010 general election, meeting five times in Euston and Vauxhall and agreed common principles and to not to stand against each other.

The Christian Party and Veritas had associate status, while United Kingdom First and the Popular Alliance withdrew as they were unlikely to field candidates.

Opponents have pointed to the diversity of viewpoints as a potential pitfall for the Alliance, noting in particular that while the Christian Party promises to "uphold marriage between one man and one woman for life", leader Sir Paul was married to his third wife after two divorces.