Allied Radio plc

[1][2] The new company initially broadcast six stations to an area covering Guildford and Haslemere, (Ex-County Sound)[1] Crawley and Horsham (Ex-Radio Mercury)[3] and Gatwick and Heathrow Airports (Airport Information Radio).

Birmingham Country Radio were unsuccessful and the licence was awarded to Choice FM who went on air on 1 January 1995.

[10] In April 1994, Allied Radio announced plans for a capital reconstruction and a rights issue.

[11] Fortune 1458 AM went on-air on 20 June 1994[citation needed] with Allied Radio increasing their stake in the company at the end of October 1994.

[7] Meanwhile, the Mercury stations were experiencing a sharp reduction in listeners (especially on the former County Sound frequencies)[6] at the same time as the Guildford licences were due to come to an end.

[12] The new Guildford licence was won by the UKRD Group subsidiary; Surrey and North East Hampshire Radio Ltd, and Allied Radio sold the last seven months of its Guildford licence (originally due to end in April 1996) to the incoming company for £192,500 on 17 August 1995.

Mercury FM and Gold Sussex and Surrey were purchased owned by Global Radio who acquired GCap Media plc on 31 March 2008.

County Sound Radio and 96.4 The Eagle are still owned by UKRD Group and are now based at Dolphin House, Guildford.