Another goal behind forming the ARC was to assist clubs to reach their maximum potential and raise the standard of rugby throughout the region.

[3] The conference also formed to establish a core group of name-recognizable institutions to market for sponsorship & recruitment on the collective college campuses.

The ARC announced a desire to pursue a bowl game type of event, which would involve playing matches against teams from neighboring conferences.

[9] The winner lands an automatic place in the USA Rugby Sevens Collegiate National Championships.

The ARC also announced it aims to gain an automatic qualifier to the Collegiate Rugby Championship 7s event played every June in Philadelphia.