Alloway (Scottish Gaelic: Allmhaigh, pronounced [ˈal̪ˠavaj]) is a suburb of Ayr, and former village, in South Ayrshire, Scotland, located on the River Doon.

The nearby ruined Alloway Auld Kirk and the Brig o' Doon are featured in the poem Tam o' Shanter, and are presently tourist attractions.

[1] Alloway has a primary school, library, post office, general store, church, pharmacy, museum, tearoom and gift shop.

The Alloway Auld Kirk having been a ruin since the end of the 18th century, a new church was opened for worship on 10 October 1858 and the first minister was called in 1859.

Rozelle also maintains a permanent sculpture collection, including a Henry Moore and a series of granite carvings by Ronald Rae.

Ayr Cricket Club moved from the Dam Park to the original Cambusdoon ground in 1935; it remained their home for 60 years until it was sold for housing in 1995.