Allure (stylized in all lowercase) is an American women's magazine focused on beauty, published monthly by Condé Nast in New York City.

Newhouse Jr., chairman of Condé Nast, and then editorial director Alexander Liberman approached Linda Wells to develop a concept they had for a beauty magazine.

[3] The magazine's prototype was shredded shortly before the scheduled launch date and, after overhauling everything (including the logo), Allure made its debut in March 1991[4][5] designed by Lucy Sisman.

The magazine's original format was oversize, but this prevented it from fitting into slots at grocery-store checkouts and required advertisers to resize their ads or create new ones.

Among them are Arthur Miller, John Updike, Jhumpa Lahiri, Michael Chabon, Kathryn Harrison, Frank McCourt, Isabel Allende, and Francine du Plessix Gray.

Allure began its Best of Beauty awards program in the mid-1990s, at the initiative of Wells, to help readers choose among the vast array of makeup, skincare, and hair-care products on the market.

[15][16] Singer Halsey has announced she will no longer do press after Allure failed to use her preferred pronouns in its August 2021 cover story and promoted the interview by allegedly taking quotes out of context.