The label's record producers, Almighty Associates,[1] have remixed such performers as Rihanna, Cher, Katy Perry, Beyoncé, Jennifer Lopez, Diana Ross, Donna Summer, Elton John, Elvis Presley, Enrique Iglesias, Kelly Clarkson, Kylie Minogue, LeAnn Rimes, Nelly Furtado, Ricky Martin, Shakira, Shania Twain, Sheena Easton, Usher, Whitney Houston, Adam Lambert, S Club and Liza Fox.
Starting its life as a record stall just off the dance-floor of Bromptons in Earls Court, one of London's historic night clubs, its mission has always been devoted to DJs, dancers and dance music.
Launched and staffed by disc jockeys and club enthusiasts for twenty years, the first 12-inch release on the Almighty label was a cover of the Limahl single "Never Ending Story", the title song to the 1984 film of the same name.
Chosen because the artist's original label, EMI, had allowed the extended version of that song go out of production, while club-goers still wanted to dance to it and buy it.
The release of this CD followed a request from the makers of the TV series, Red Productions, after another major record company turned down the opportunity due to poor rating of previous music-led television shows on Channel 4.
It was the success of this album which prompted Channel 4 to launch their own music division when the second series of Queer As Folk was made[12] – an international franchise which is still around today.
[14] It wasn't until 2004 when, in a change of direction for the label, Almighty stopped actively soliciting their remix services to record companies and closed their studio complex.
Following increased interest and visibility, Almighty were contacted by management company MWR[16] (Matt Waterhouse Represents) which boasts the most in demand remixers including Cahill, Digital Dog, Moto Blanco, StoneBridge, Wideboys and more.
[17][non-primary source needed] Under Matt's management, Almighty have recently created mixes for top acts including but not limited too – Alexandra Burke, Cher(Burlesque), Cheryl Cole, Elvis Presley, Inna, Katy Perry, Matthew Morrison (Glee), The Saturdays, The Wanted, and Usher.
Single releases are usually a fashion item, preferably chosen if there are no dance remixes of the song in question in the Hi-NRG genre, in the style that Almighty produce.
Almighty have worked with many talented producers over the years including Craig Hardy, Graham Wilcox, Gary Miller, Ian Gant, Ian Stephens, Jono Buchanan, Jon Musgrave, Richard Cottle, Rod Warren, Steve Hilton, and Jewels And Stone who worked at Almighty under the Mary Brazzle alias.
These include vintage Juno's, a Prophet-5 (previously owned by disco and Hi-NRG dance music composer and recording artist Patrick Cowley, which has been on loan to the label for a number of years) and an MKS-80 Super Jupiter.