Starwood monitored statistics from the site, gauged public reception based upon visitors' opinions, and incorporated this information into the design of future Aloft Hotels.

There are also open locations in Australia, Belgium, Canada, China, Colombia, Costa Rica, England, Germany, India, Malaysia, Mexico, Panama, Paraguay, Saudi Arabia, South Korea, Taiwan, Thailand, Turkey, United Arab Emirates, Uruguay, and Nepal.

[4] In early 2013, the brand opened a 482-room property in Kuala Lumpur, Malaysia, making it the largest Aloft hotel in the world.

[17] In 2018, the new Mag Mile Hotel in Chicago, the largest with 435 rooms, updated the Aloft template, by integrating modern art, cutting-edge design, and floor-to-ceiling windows in the lobby.

The majority of opinions revolve around the two main aspects of the hotel brand: room prices, and the contemporary style.

One critic has decried that Aloft Hotels have too much of a "cookie cutter" feel and use colors, shapes, and lingo to an overwhelming degree.