[7] Prizes were donated to auction by stars such as Pete Townshend,[7] and the event garnered the support of celebrities such as Sir Roger Moore,[8] and industry leaders such as Anna Wintour and Harold Tillman.
[14] The auction included prize experiences donated by Roland Mouret, Yotam Ottolenghi and the Dorchester Collection, with Jeremy Clarkson offering an impromptu driving lesson that fetched £19,000.
[15] The exhibition, held in the Old Vic Tunnels, included artworks from world-renowned artists such as Tracey Emin, Jake and Dinos Chapman, Sarah Lucas, Mat Collishaw and the late Sebastian Horsley.
The dinner took place at the Imperial War Museum and was hosted by Lord Melvyn Bragg and Stephen Fry, who officially took up his role as President of the mental health charity during the evening.
Auction prizes included a work of art by Antony Gormley, a music lesson with Julian Lloyd Webber, and a luxury holiday donated by Richard Branson.
Desserts were sponsored by Maitre Choux, and drinks by Horiot, Red Squirrel Archived 16 October 2015 at the Wayback Machine, and Penderyn; turquoise jellies were provided by Bompas & Parr in the shape of the Blue Mosque in Mazar-i-Sharif.