In 2006, the logo was changed to Alpha, the first letter of the Greek alphabet, to reflect the channel's popularity.

In December 2008, Dimitris Kontominas sold a majority share (66.6%) of Alpha TV to Luxembourg media company RTL Group.

In March 2009, the company made significant changes to the news programming output.

In June 2012, UBI World TV ceased operations, and as a result, Alpha Sat was temporarily unavailable to viewers in Australia.

In North America, Alpha Sat launched in May 2007 in the United States on the DirecTV platform.

On 1 January 2011, Alpha Sat moved to a rival satellite platform Dish Network.

On May 14, 2013, was officially added to the CRTC's approved the list of foreign services, allowing the channel to expand into Canada.

[6] Alpha Sat officially launched in Canada on 30 July 2013, via Rogers Cable and Vidéotron.