Alpha Tower is a Grade II listed office skyscraper in Birmingham, England.
It was designed by the Birmingham-born architect George Marsh[1] of Richard Seifert & Partners as the headquarters of the commercial television company ATV (Associated Television) and part of the company's production studio complex known as ATV Centre, an adjacent shorter tower was planned but was never built.
Its design successfully combined several ideas into a powerful and elegant building which soon became, and has continued to be, one of the most popular landmarks of the rebuilding of Birmingham city centre in the mid 20th century.In the early 1990’s the building was owned by Ellerman Investments - in turn owned by the Barclay Brothers.
Arena Central Developments sold the building to Catalyst's European Property Fund in 2008 for £42.5 million.
[citation needed] The tower featured in the Cliff Richard film Take Me High (1973) for both exterior and interior shots.