Alphaville, São Paulo

The São Paulo megalopolis was beginning to show an upward trend in crime rates, traffic jams, and other forms of urban malaise.

Consequently, suburban developments gained popularity, both for modern industrial and commercial ventures, and for wealthy and upper-middle class nouveau riche.

The project was implemented through the sale of lots in the 1970s, initially to owners and executives of companies that were setting up shop there, such as HP, Sadia, Du Pont and Confab.

Beginning in the 1990s, the company (now renamed Alphaville Urbanismo), expanded its developments to several other cities in Brazil, such as Aracaju, Brasília, Campinas, São José dos Campos, Ribeirão Preto, Rio de Janeiro, Goiânia, Curitiba, Londrina, Maringá, Salvador, Fortaleza, Belo Horizonte, Natal, Gramado, Manaus, and others, as well as to Portugal (in Cascais).

Other variations of real estate developments by the same company followed, such as Aldeia da Serra, Toque-Toque Pequeno (a beach resort condominium) and Villa Alpha and Alphaville Residential, which sell pre built modular houses.