At the Alpine Museum in Japan there is a model "7307" radio/tape recorder (circa 1981)[3] shot by an American (Roger Holdaway of SpeakerWorks in Orange Ca Archived 2018-08-10 at the Wayback Machine) using a .45-caliber pistol at a distance of 4 feet (approx.

This gesture brought home to Alpine the importance of product quality, and as a result, they spent US$25 million on a testing and evaluation centre in Iwaki-city, Japan.

Alpine introduced the first aftermarket Interface Adapter for iPod (KCA-420i) in 2004, letting users experience optimized sound quality and control of digital music files in the car.

In 2008, Alpine introduced a full line of iPod integration Digital Media Receivers.

Between 2001 and 2003, Alpine was the main kit sponsor of Spanish La Liga club Deportivo Alavés.