[2] The event promotional material states: "Alternative Miss Ireland (AMI) is an annual beauty pageant that is open to men, women and animals.
"[3] It features on the front cover each year of the March issue of Gay Community News magazine and is the highlight of Ireland's calendar of gay-themed events.
[4][5][6] Coverage by mainstream news media is muted, possibly because it clashes with reporting of St. Patrick's Day, with occasional pieces in The Irish Times, and a documentary A Bit of the Other commissioned by RTÉ television.
[7] The first contest was held in Sides nightclub on Dame Street on 1 April 1987, followed by a hiatus until it began again in its present form during the mid-1990s.
[12] It is traditional that the previous year's winner does a new performance after the interval, as Miss Heidi Konnt did in 2006.