The development was intended to regenerate a brownfield site near to East Croydon station.

It is part of the Croydon Vision 2020 regeneration project for a new generation of buildings in the town.

The scheme of residential flats comprises 196 apartments with a mix of private and affordable housing.

This structure is proposed to create a new urban landmark within the centre of Croydon.

Devereux were appointed as lead consultant and architect by Howard Holdings plc, having previously designed residential schemes, most recently in Guildford, Surrey for the same client.