[1][2] The video clip for the song was directed by Swedish director Fredrik Boklund [sv] and premiered on Ictimai TV on 24 April 2009.

Likewise the instrument briefly appeared on stage in Arash's hands during the live performance of "Always" at Eurovision.

AySel & Arash performed 12th in the second Eurovision semi-final on 14 May, following Hungary's Zoli Ádok with "Dance with Me" and preceding Greece's Sakis Rouvas with "This Is Our Night".

The duo received 180 points, placing second behind Norway's Alexander Rybak, and proceeding to the final.

At the final the duo performed 11th in the draw, following Russia's Anastasiya Prikhodko with "Mamo" and preceding Bosnia and Herzegovina's Regina with "Bistra voda".