It released on 10 February 2017 through Universal Music Group as part of Laferte's fifth studio album La Trenza.

Then, Laferte went to Miami to meet Juanes and they decided to record the song and music video in that city.

[9] Marisa Arbona-Ruiz of NPR referred to "Amárrame" as a "crazy-sexy song", adding that it "barely reflects the full range of her voice or the diverse artistry that runs throughout this delicious album".

[8] On the day of its release the single debuted as the best-selling iTunes song in Mexico, Chile, Costa Rica, Ecuador, Colombia and Bolivia.

Moreover, from March to date, the song in collaboration with Juanes was in second place in the general ranking, which considers both Chilean and foreign music.

[16] Laferte performed "Amárrame" for the first time on 2017 Viña del Mar International Song Festival on February 25.