Shih Wing-ching, chairman of Centaline Holdings, a property agency, is the founder of the newspaper.

The name literally states the newspaper's aim to distribute the publication during rush hour, which is approximately 7:30 am.

7:30 am is about when the sun rises; it signals vitality, just like the young people who are at the start of a long journey through life.

In January 2014, Shih revealed that many mainland companies were cancelling advertising with the paper, for its perceived anti-Beijing editorial stance.

[citation needed] While being consistent with market regulations, am730 is a real newspaper which offers more attention to journalistic principles.

It wants to provide a newspaper with accurate, simple news reports targeted to youth who have just begun their careers.

[citation needed] Headline Daily, a newspaper which belongs to Sing Tao, is the primary competition for am730.

Additionally, Shih Wing Ching writes a column called "C Viewpoint" in which he gives his daily commentary on local or international news.

Hence, the major target of am730 is the young working class and it defines itself as a youth publication in the newspaper market.

The detailed layout of the newspaper is as follows: The lead story of the day occupies almost the entire page of the paper, filled in with colourful illustrations.

Similar to a traditional newspaper, on the left corner is a column which briefly highlights the news of secondary importance that is available inside the paper.

This is a short, concise one-page section on financial and business news, both locally and on the international arena.

On average it provides a scoreboard summary of final scores and, on occasion, a brief schedule of live sports coverage on television.

section is dedicated to news of technological advancement and electronic products, including mobile phones, computers, television and much more.

On the right hand corner is a "snapshot" section dedicated to teen fashion and trends, including the mobile phones they use.

Generally this section contains comics, western horoscopes, tarot predictions of the future, and cooking tips and recipes.

[citation needed] From July 2013, under a six-year contract, the paper is printed by the South China Morning Post Group.

Distribution locations include railway stations along the East Rail line and West Rail line, the entrances of Mass Transit Railway (MTR) stations, private residential areas, and many points in the Central business district (or CBD).

Due to limited human resources and the specific target group of am730, early distribution points were not as efficient.

Its main focus is now in the commercial districts of Hong Kong such as Central, Wan Chai and Tsim Sha Tsui.