[1][2] After quitting Indrajal Comics, Anant Pai started Amar Chitra Katha (ACK) by buying the rights for 10 American fairy tales such as Red Riding Hood, Snow White and Seven Dwarfs, Jack and the Beanstalk and Pinocchio.

To Ananthram's satisfaction, the 1965 Kannada ACK venture was a great commercial success which led to Mirchandani in the head office in Mumbai pursuing the Amar Chitra Katha idea in English diligently.

While Pai initially wrote the first few stories himself, he soon hired a core team of writers and editors, which included Subba Rao, Luis Fernandes and Kamala Chandrakant, who were responsible for the attempt at authenticity and balanced portrayal of history in comic books that became the hallmark of Amar Chitra Katha.

[5] Writers like Margie Sastry, Debrani Mitra and C.R Sharma also joined the creative team of Amar Chitra Katha, with Anant Pai taking on the role of editor and co-writer on most scripts.

[8] Another criticism is that comic books, by their very nature, do not reflect the richness and complexity of the oral tradition of Indian mythology in which multiple versions of a story can co-exist simultaneously.