I spent the next two days writing and recording the song, and right when I was 90% through writin' it, I was like, I should probably call him now and get the real file.
[6] Scenes in the video features Cole rapping in front of a Dreamville helicopter and in a dorm-room with the wall lined with platinum plaques.
[7] Writing for HipHopDX, Clark Trent said "The Timbaland-assisted "Amari" proves the magic ultimately falls on the beatpicker as T-Minus, Sucuki and Cole all combine for a relatively limp staccato blitz of guitar loops.
"[9] Rolling Stone said the song was a standout on the album "as he alternates between agile rapping and serious singing.
"[10] Upon its first week of release, "Amari" debuted at number 5 on the US Billboard Hot 100, becoming his third top five song on the chart.