Amazon Marketplace

A variety of strategies are used to achieve this, including listing optimization, spending on marketing & advertising, inventory & supply chain management, and expansion geographically or into other direct-to-consumer channels.

[5] There are three major paths third-party sellers can take on Amazon: wholesale, private label, and retail arbitrage.

If an Amazon Seller has an active registered trademark for their brand that appears on their products or packaging and can verify themselves as the rights owner or the authorized agent for the trademark, they can apply for Amazon Brand Registry.

[27] Amazon's dispute resolution policies and practices for Marketplace have drawn criticism from many sellers.

Rules meant to protect sellers have also been weaponized, with many merchants devoting their energies to getting competitors suspended or removed from the site entirely.

[29] After granting Amazon's petition for rehearing en banc, in a decision issued on June 2, 2020, the 3rd Circuit subsequently vacated the prior order and certified to the Pennsylvania Supreme Court the question of whether, under Pennsylvania law, an e-commerce business like Amazon is strictly liable for a defective product that was purchased on its platform from a third-party vendor, which product was neither possessed nor owned by the e-commerce business.