[21][22][23] Amazon began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.

In January 2016, Amazon Prime reached 54 million members according to a report from Consumer Intelligence Research Partners.

[33] In September 2016, Amazon subsidiary Twitch announced features available to users with an Amazon Prime subscription (Twitch Prime), including monthly offers of video games and add-on content, and the ability to purchase a free subscription to a user's channel once per-month.

[9] On March 3, 2020, Amazon announced it installed "mini-fulfillment centers" in select U.S. cities, including Dallas, Orlando, Philadelphia, and Phoenix to reduce same-day delivery times.

Its presence aims to develop local and international content for users in Indonesia, the most considerable economic in Southeast Asia.

Later, users can access Prime Video through the official website through various platforms, such as mobile devices, tablets, and laptops.

[51][52][53] In April 2024, Amazon announced the launched of a new delivery service for groceries for Prime customers and those receiving government assistance for food.

[61] In November 2022, the music catalog was significantly expanded, and the style was changed to be similar to Pandora or listening to a Radio broadcasting.

The Unbox name still refers to the local program, which as of August 2014[update] is no longer available for downloading purchased instant videos.

Additionally, Prime Gaming allows for a free paid subscription to one Twitch affiliate or partner per month.

[80] By mid-2016, it had been expanded in the United States to include parts of Chicago, Miami, Baltimore,[81] Seattle, Dallas, Atlanta, Austin, Nashville, Portland, San Antonio, and Tampa.

[92] In-HomeIn October 2017, Amazon.com added an option for Prime members to get in-home deliveries by its Amazon Flex contractors, who gain entry using a one-time code.

[94][95] As of 2018[update], the service required a Kwikset or Yale smart lock and a special version of Amazon's Cloud Cam security camera.

[98] A month after the service was launched, a security expert found a flaw in the system which would freeze the camera and stop image transmission; this issue has since been patched.

[103] In-GarageAt CES 2019, Amazon announced a partnership with the Chamberlain Group, allowing packages to be placed in customers' garages with myQ-enabled openers, as part of the Key service.

[104] 60 Minutes reported on December 1, 2013, that Amazon Prime Air was a possible future delivery service expected to be in development for several more years.

In concept, the process would use drones to deliver small packages (less than five pounds) within 30 minutes by flying short distances (10–20 km) from local Amazon Fulfillment Centers.

[107] In July 2014, it was revealed the company was developing its 8th and 9th drone prototypes, some that could fly 50 miles an hour and carry 5-pound packages, and had applied to the FAA to test them.

[109] On June 13, 2022, Amazon announced that they will be delivering products using Prime Air drones to customers residing in the small town of Lockeford, California.

At the time of announcement, there is no exact launch date other than "later this year", as Amazon awaits permission from the FAA and Lockeford officials.

[111] The inaugural Prime Day faced criticism over the quality of the discounts offered, with many of them being tied to items not in high demand.

Amazon defended criticism of the event, stating that order volume on the website had "surpassed" Black Friday sales in 2014.

[118] The 2018 edition was preceded by a concert event headlined by Ariana Grande, and streamed on Amazon Video and Twitch.

Supporters of these actions have urged boycotts of Amazon during Prime Day as solidarity, covering all services provided by the company and its subsidiaries.

[131][129] In 2024, Prime Day was held from July 16–17[132] and was available in the following countries: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

[130][134] As of October 2021,[update] Prime memberships are available in 27 countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Ireland, Italy, Japan, Luxembourg, Mexico, Malaysia, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, the Philippines, Thailand, Turkey, the UK, and the US.

[135][new countries not added] As of 2023,[update] while a valid debit or credit card is required to be provided as a backup payment method, it is possible to pay for Amazon Prime subscription fees with Amazon gift card balance in the following countries:[136] Japan,[137] Italy,[138] Spain,[139] Mexico,[140] Canada, France,[141] the United Kingdom,[142] the United States, Netherlands (since November 2023),[143] Saudi Arabia (since November 2023),[144] Germany (since November 2023), India (annual plan only, non-auto renewing due to digital payment regulations by Reserve Bank of India).