The ad starts with scenes of everyday American life over soft humming and gentle guitar strumming.
As the line "let us be lovers, we'll marry our fortunes together" plays in the background, a middle-aged couple dances at a small Bernie Sanders for President rally.
"[4] Rolling Stone called the ad "inspirational",[1] The Hill called it "magnificent",[10] Charlie Pierce said it was "just about the best political commercial I've ever seen",[11] CNN praised it for being "so full of love, enthusiasm and patriotic uplift (complete with flag-waving) that it's downright goose bump-inducing",[12] and Financial Times postulated that the ad would soften Sanders' "cantankerous, angry old man image.
[5] The ad, created to be shown in the early caucus and primary in Iowa and New Hampshire (predominantly white and rural states), was criticized for showing a mostly white, rural America,[14] with Clinton supporter David Brock asserting the ad shows "black lives don't matter much to Bernie Sanders.
"[18] According to Amy E. Jasperson, who chairs the department of political science department at Rhodes College, the ad is powerful because "[t]he song starts out slowly while the ad shows individual images of small towns, urban landscapes, ordinary people, farmers, and families... as the song builds, the people are brought together.
"[19] Wired cites it as a leading example of the kind of alternative, online material that is proving more influential than traditional television ads in the 2016 campaign.