As on Fernwood, Martin Mull portrays host Barth Gimble and Fred Willard appears as sidekick/announcer Jerry Hubbard.
According to Hubbard's announcement at the beginning of every show, Alta Coma was "the unfinished furniture capital of the world!".
This new Southern California setting made it more plausible for Hollywood celebrities to appear on the show as themselves.
[1] Among the celebrities who appeared as guests were Charlton Heston, Vincent Price, George Gobel, Carol Burnett, Burt Lancaster, Steve Allen, Milton Berle, Paul Lynde, Rita Moreno, Barbara Feldon, Cindy Williams, Rob Reiner, Carl Reiner, Peter Frampton, Mark Hamill, Gary Coleman, Karen Black, Steve Garvey, Arte Johnson, Sherman Hemsley, McLean Stevenson, Billy Crystal, Connie Stevens, Anne Murray, Lou Rawls, Tom Waits and José Feliciano.
In 2001, Martin Mull and Fred Willard reprised their roles of Barth and Jerry in a stage appearance and retrospective at the US Comedy Arts Festival in Aspen, Colorado.