Besides Premiere and Dress Designer, Mattel Interactive also published Your Notebook (with help from Amelia), a software toy in the form of an interactive journal based on the Amelia's Notebooks children's book series by Marissa Moss, under the American Girl banner in 1999.

In the late 2000s American Girl collaborated with THQ for a number of games based on their franchise.

The first game in the series, The American Girls Premiere for Microsoft Windows and Mac OS, marked the debut of Pleasant Company into the digital software space.

[8] Linda Ehrmann, vice president of Internet business strategy consulting firm Grey Interactive, said that the video game had a due potential as it was entering a relatively untapped market, commenting that in the interactive media space, "girls are for the most part totally ignored".

[9] The American Girls Premiere was released to mostly positive reception, and received accolades from various parenting organizations; subsequent games in the series however received tepid to negative scores from gaming publications - American Girl: Kit Mystery Challenge for example was panned for its repetitive gameplay, tank controls and lack of replay value.