As a developmental league, the USFL intended to offer players the opportunity to develop and refine their football skills and to showcase their abilities at a professional level."
The league has publicly expressed an interest to also provide mentorship and training programs to help players prepare for their lives after football.
States specified were Nevada, California (2), Oregon (Portland), Texas, Louisiana, Florida, Arkansas, New York, Michigan, Ohio, and Alabama.
After three years of failed efforts to build a functional league, Dwyer sold the USFL brand to EndZone Sports Management, an entity headed by Jaime Cuadra headquartered in San Diego.
The advisory board included former players: Fred Biletnikoff, Sr., Lincoln Kennedy, Marshall Faulk, Jeff Garcia and Chris Doleman.
On July 20, 2011, on the radio show "Vegas Unwrapped",[11] he said the league was close to getting their funding secured and hoped to start play in the spring of 2012, and named a series of team locations: Michigan, Columbus (OH), Norfolk (VA), Orlando (FL), Memphis (TN), Jackson (MS), Los Angeles (CA), Salt Lake City (UT), and either Little Rock (AR) or Shreveport (LA), San Antonio (TX) or another Texas city, and either Sacramento (CA) or Portland (OR).
On June 24, 2013, Cuadra plead guilty to embezzling more than $1 million from two San Diego companies and using the money to fund the new USFL.
[9] The new league still had plans to field eight teams and play a 14-game regular season although the projected launch date has now been pushed back to 2015.
The plan is for the season to start in mid-March and culminate with a championship game in mid-July to avoid competition with NFL and major college football training camps.
[17] In the initial launch, the New USFL had plans that would allow fans to purchase stock in any franchise, similar to the Green Bay Packers structure.
In 2022, Dywer reemerged as the founder and CEO of the upstart American Spring Football League (ASFL),[21] after he claimed he lost the USFL trademarks as a result of a lawyer misconduct.
[25] Dywer mentioned some cities who might fit the category: Austin, San Antonio, Ft. Worth, Waco and El Paso in Texas, Orlando, Florida, Columbus, Ohio, Jackson, Mississippi and Birmingham, Alabama, while he also added some other states like Arkansas, Oklahoma, Tennessee and Virginia.