[7] Caruso Affiliated has built and operates many other projects, including The Grove at Farmers Market in Los Angeles.

Some merchants feared the Grove-style "lifestyle center" would diminish business at the stores along Brand Boulevard and in the Glendale Galleria.

[8] Both The Americana at Brand and The Grove are organized upon the idea of a city center—with a mix of architectural styles, building heights and materials used, as well as vast open spaces at each project's center.

The architectural style of the Americana reflects the brick factory facades of the industrial era, with its massive elevator shaft with exposed steel beams, while The Grove is reminiscent of 1930s Los Angeles, California.

A gold-leaf statue, chosen by developer Rick Caruso, rises from the center of the fountain's smaller pool.

The shop immerses fans in a world of supernatural mystery and 80’s nostalgia in a one-of-a-kind Stranger Things experience.