The 647,000-square-foot (60,100 m2) mall, developed by Melvin Simon & Associates (now Simon Property Group), opened in downtown Brownsville in 1974, with Montgomery Ward, JCPenney (which also featured a JCPenney Supermarket), and Dillard's as anchors.

Other early tenants included McCrory Stores, Walgreens, and a two-screen movie theater.

In 1999, both JCPenney and Dillard's relocated to nearby Sunrise Mall.

[1] The loss of these stores caused declining traffic at Amigoland.

In 2002, the vacant mall was converted to classrooms and a tech center for Texas Southmost College.