At the height of his career, Bramly controlled dozens of companies, and received intense media coverage both of his own dealings and as an interviewed expert.

[6] His mother was a kindergarten teacher and his father a computer technician who after leaving Rafael Advanced Defense Systems, attempted to open an independent business, failed, and experienced financial hardship.

At the age of 18 Bramly closed the reptile instruction business in order to volunteer for a year in a Society for the Protection of Nature in Israel wilderness school, after which he enlisted in the Israeli Intelligence Corps.

After this he met his future wife, and traveled around the world, settling for a time in a private island in Belize in which he managed a resort.

[19] The celebrity links, the willingness to interview both on matters related to his business and as a general business expert, speeches and panel appearances in economic conventions, a stream of press releases, and paid promotional content in Israeli financial sites [20][21] led to a highly visible media presence that publicized Bramly's personal successes.

Bramly was a partner in Hagashama since its foundation in 2009 and until he sold his share at the end of 2013,[30] when at that point Hagshama managed 1.5 Billion NIS.

[32][33] During 2013–2016, Amir Bramly sharply criticized in a public manner the Israel Securities Authority and other government and regulatory bodies, claiming that over-regulation and poor management are holding back small businesses and the Israeli economy.

[34][35][36] In 2014, the Israel Securities Authority limited the ability of private companies to circumvent prospectus requirements by artificially creating different investment paths to raise capital from more than 35 investors per year by utilizing an existing prospectus waiver for less than 35 investors per annum for each separate investment path offering.

[43] Bramly did not back down in light of this pressure, and fought back, including by making stern public statements against ISA,[44][45] and in September holding a press conference in which he stated that "ISA and the public don't understand the new economy, it's like claiming a digital clock is not a clock since it doesn't have hands."

After the beginning of civil court case, Bramly has claimed that the liquidity crises at Kela was caused by overzealous media coverage, repeated warnings by the Israel Securities Authority, and malfeasance by Bank Hapoalim.

Bramly has claimed that without these there wouldn't have been any liquidity crises, and that these organizations are responsible for hundreds of millions of shekels in damage to investors.

[57] After a news item in Calcalist[58] linked him to money transfers involving Bar Refaeli based on leaked Credit Suisse internal money laundering compliance correspondence, Bramly strongly denied the claims in the article and claimed that the court appointed liquidator leaked misleading correspondence that was for his eyes only, Rafaeli lodged a police complaint for identity theft against whoever passed the allegedly false information to the reporter,[59][60] as a result of which the court appointed liquidator was summoned to the police[61] and Bramly was summoned as a witness to Refeali's ongoing tax probe.

[62] Bramly subsequently personally sued the reporter, Tomer Ganon, for 1 million NIS damages for alleged libel.

[64][65] Bramly has threatened to sue additional individuals and organizations such as ISA and the court appointed liquidator for libelous slander.