[2] The company was involved in event management, film production, and distribution.
Despite its initial endeavors, AB Corp faced significant financial challenges and declared bankruptcy in 1999, resulting in substantial losses for Bachchan.
[3] Notably, the company organized the Miss World 1996 competition in Bangalore.
The main reason for the bad performance of ABCL was blamed on the gross mismanagement of the company by the, then CEO, Sanjiv Gupta, who went on to become the CEO of Coca-Cola India.
[7][8] Dekh Bhai Dekh a Hindi sitcom was directed by Anand Mahendru, produced by Jaya Bachchan (via ABCL) and starring Sushma Seth, Navin Nischol, Amar Upadhyay and Shekhar Suman in lead roles.