Amor amargo (English: Bitter Love)[1] is a Mexican telenovela produced by Pedro Ortiz de Pinedo for TelevisaUnivision.

[4] Tomás is the CEO of a chain of Mexican handicraft stores and travels to Querétaro with his team to participate in one of the most important craft fairs in the country.

At this event he meets Gabriela San José, an independent and self-reliant woman, who goes to the fair as an exhibitor of handicrafts made in association with a group of women entrepreneurs.

His pain becomes overwhelming and he is willing to do anything to achieve his goal, but Gabriela is in the middle of it all, since she is the granddaughter of Leonor San José, the woman Jaime hated the most and the main suspect of what happened to him.

[8] On 15 July 2024, Ana Belena was confirmed as the female protagonist, with Daniela Romo and Arturo Peniche cast as the antagonists of the story.