In these positions, Asa-El led The Post's editorial line that blended economic conservatism, diplomatic pragmatism, political reform and cultural pluralism.
[citation needed] From 2006 to 2008 Asa-El led the launch of McGraw/Hill's Hebrew edition of BusinessWeek, and in 2010 he founded the Shalom Hartman Institute's Hebrew-language journal of thought Dorsheni.
[10] Asa-El's weekly column "Middle Israel" has appeared in The Jerusalem Post since 1995, and aims to present in English the Israeli centrist's view on subjects including politics, foreign affairs, business, culture, and religion.
[26] Since 2008 Asa-El has been a columnist for Dow Jones' MarketWatch, analyzing the Arab, Turkish, Iranian and Israeli economies as well as global issues like Western demographics,[27] Swiss monetary policy,[28] British unity,[29] and the war in Ukraine.
[30] Asa-El has been invited on lecture tours to the US,[31] Canada,[32] China,[33] Brazil,[34] Australia[citation needed] and New Zealand[35] where he addressed business leaders, diplomats, legislators, journalists, clergy and academic forums on issues relating to Middle Eastern, international and Jewish affairs.